Dear friends of Avaus,
It has been quite a spring, I must say. As we have watched the entire world slow down, stay at home and recalibrate for a new reality, we have been lucky enough to have great customers and great partners around us.
Some of you have had a hard time during this spring, and some of you have seen rapid growth and increased demand due to the pandemic. The fact that many companies have taken this opportunity to stop and think about how they can leverage their existing technologies and data sources for better results is something that warms our hearts. There’s a silver lining to everything, and for us the intensity and speed by which digitalisation has ramped up in the past months across the world, will surely bring a lot of demand for our services in data, automation and using those capabilities for creating business results. We look forward to delivering more digital sales, more efficiency, more customer centricity and more omnichannel activation in the years to come!
On a personal note, I’m thankful for the fact that this spring has provided a platform to slow down, travel less, and focus on crystallising how we want to create value for our customers at an even higher speed and greater precision in the future.
I’m also very proud of our experts and consultants who have generously been writing and publishing our recommendations for marketers and sales professionals alike, in a set of webinars, trainings and blog posts (see below). All of it is relevant still this fall, and in the years to come when you are seeking advice on how to become more data-driven and efficient.
On behalf of all of us at Avaus – Have a fantastic summer and see you in August,
P.S. We will organise our 2020 Stockholm edition of Avaus Expert Talks in October – sign up already now if you want to secure a physical seat as there might be restrictions on the amount of our attendees. We will of course also be live streaming across all markets. See the recordings from Helsinki pre-covid event here.
And here’s a pick of our thoughts throughout the crisis – How to respond in times of upheaval and drastic changes in customer behaviour:
- Video: How to increase the profitability of your existing customers
In this video “Recipes for managing in a recession”, Anna Trygg and Emma Storbacka are discussing the three key levers for maximizing the value from existing customers.
- Blog: Ensuring Customer Profitability in a downturn
Marketing organisations are by default primed for customer acquisition. The downturn will require focus to be reset on classic CRM strategies: Up- and cross-selling, along with retention and profitability management. If you still are not fully geared for this, this is an opportunity to propel your marketing organisation towards fully-fledged data- and customer-centricity.
- Case: Axfood – Optimising assortment and promotions utilising customer data
Avaus implemented an end to end solution for customer centric category management. The solution included advanced analytics models, as well as the tools for utilising the insights and bringing business value.
- Blog: Automating (hundreds of) customer journeys – How to scale up your automation initiatives?
The automation of marketing and customer journeys has been standard practice in the Nordics for the last 5-7 years, but few companies have taken their automation level up to where it should be, in order to provide the promised ROI on the data and technology investments. In this blog, we present a step-by-step approach to automate, at scale.
- Blog: Improving your content process – a 5 step approachThe content management process is often one of the most underdeveloped marketing processes in large enterprises – and one of the costliest. With increasing demands on personalisation, now is the time to address your content inefficiencies.
- Blog: A checklist for reducing incoming calls and decreasing handling times with data and automation
Contact centre calls or inbound messages cost between 10-20€ each and represent a substantial budget item in many industries. In this blog, you will find 8 ways how data and automation will save you money in customer service, while at the same time improving your customer experience. After all, the best customer service interaction is often the one you never had.
- Video: Marketing efficiency: Three recipes for improving staff efficiency in marketingThis is the time to rethink how we conduct marketing. With the need to do more with less, the business-oriented CMO is planning for efficiency improvements across the board. In this video we address the first of the two big ticket items in the marketing budget: manual work.
- Blog: Achieving a 25% efficiency gain in media purchasingYour own data (including not only transactional CRM data, but also web, app, service, social) is the key to how to better address and focus on your most valuable prospects and customers.
- Blog: Capture Market Share without Outspending EveryoneTo gain market share, combined with sustainable competitive clout, brands need to strengthen their first party data capabilities besides making competitive media, channel and touchpoint choices.