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[ Data x Algo x Action ]

The world of data-driven activities is complex, and often we get stuck with decision fatigue as we hear words like Artificial Intelligence, Machine Learning, Programmatic, Automated, Data-driven and Intelligence. At Avaus, we suggest a simplified framework:

[ Data x Algo x Action ]

In essence, it is nothing new. What makes a real difference is adding more intelligence and automation to the “Algo” part and take the leap from rules-based to algorithmic decisioning. In this section, we have provided a brief overview of what Data, Algo and Actions are and can be – and they are also the main ingredients of the recipes that follow.

Only by combining the three ingredients will you be able to create results out of your data – and that is also where the complexity resides – due to both organisational as well as competence related restrictions.


[Data] is the fuel of your data-driven activities. All companies have more data available for creating data-driven actions than they think. On the other hand, all companies need to collect more data in order to be competitive in the future. With non-tabular data such as images, voice, video becoming easier to process with the help of Artificial Intelligence platforms (such as e.g. Peltarion) – most companies need a data strategy that also takes unstructured data into account.

[Algo] or algorithms, are the rules that define what we want the data to do. Depending on sophistication they can be simple rules, such as “If this then that”, or they can be more complex, such as a recommendation engine. Going from rules-based to algorithmic decisioning is what will add the greatest efficiency gain, although simple rules-based automation of processes might already be enough to bring significant business improvements. Adding self-learning elements to your model will enable it to become better over time as it is live and producing decisions. 

[Actions] are the outputs, processes and activities you want to automate with your data. The low hanging fruits typically reside within your marketing and sales domain, but can extend to all aspects of your business, such as pricing, production and  inventory. 


Need ideas?

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