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Tag: Growth Hacking






Mid-Long Term Recommendations for end 2020-early 2021

For strong companies, the current recession and the ensuing recovery will provide opportunities for repositioning, market share capture and competitive gains.

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Future of Growth Hacking

Now we are happy to see that growth hacking is finally getting the attention it deserves. Our hero, Sean Ellis, just visited Helsinki on a speaking tour and it seems like every large corporation in the Nordics wants growth hacking. Growth Hacking is much more accessible and process-oriented than in the early days. Consequently, especially in the Nordics, the discussion around growth hacking seems to be more about a mindset and process than about a skillset.

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The Secondary — Often Less Appreciated — Benefits of Growth Teams

Growth Teams is one of those terms that has become increasingly popular in modern business parlance. The term is generally understood to signify a cross-competence team with a very precisely defined objective - such as driving a single KPI in the desired direction - hence the name. Together with the more general practices of ‘growth hacking’ and agile methodology, Growth Teams are a part of 21st-century management practice where speed, agility and experimentation are kings. 

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Webinar: All about growth hacking in an enterprise environment

11 Digital marketing trends for ­2019-2020: Marketing Technology (part 1)

User experience is swiftly overtaking price as the most critical competitive differentiator. Also, digital experiences are increasingly designed and created by algorithms and AI. It all started with personalisation. When personalisation becomes sophisticated enough, the experience becomes different - it feels intelligent.

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Predicting Customer Churn

Churn prediction means detecting which customers are likely to leave a service or to cancel a subscription to a service. It is a critical prediction for many businesses because acquiring new clients often costs more than retaining existing ones. Once you can identify those customers that are at risk of cancelling, you should know exactly what marketing action to take for each individual customer to maximise the chances that the customer will remain.

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Embrace Agile Marketing

An Agile Method is an iterative approach to planning and managing project processes. It emerged nearly 50 years ago as a response to the unpredictability of some software development processes. Agile means early delivery and continuous improvement while encouraging rapid and flexible responses to change. Marketers could adopt this agile approach to develop and deliver marketing campaigns in this dynamic, digital age.

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Analytics Tactic Spotlight: Recommendation Engine

Recommendation engines have gained increasing popularity since Netflix showed how to successfully recommend new movies to their entire user base on a large scale. However, knowing when a recommendation engine is a good fit for your purpose and when it is not can be non-trivial. This first post, in a three-part series, dives deeper into the world of recommendation engines and how you can utilise them to drive business results.

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Avaus: The Leading Nordic Martech Agency

Avaus Marketing Innovations has taken advantage of the rapidly growing Swedish demand for marketing technology and services. Avaus’ Swedish office grew from 4 to 40 people, and overall revenue grew by 60% to EUR 13 million. EBITDA grew to EUR 1,2 million.

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How to Choose the Right B2B Marketing Automation Tactic?

If you were to start with marketing automation, what would you do first? Okay, you definitely need a tool for it. Perhaps some planning too (let alone organising, change management and so on). But still, what would be your preferred customer engagement tactic?

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