The Salesforce Marketing Cloud August ’21 release
Salesforce has introduced quite a few interesting features in its August ‘21 SFMC release. The august release does not contain any completely new features but some nice enhancements in several studios that will help marketers in their day-to-day work. This blog will walk you through these features and how they will help you. Let's have a look at a summary together.
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Salesforce Journey Builder – Path Optimisation
If you’ve ever been interested in experimenting with email engagement metrics or similar, you can now finally do so in Journey Builder using the Path Optimizer. This essentially means that you can keep the journey running while bringing new entrants via the winning path. Doing this will let you gain both insights and constantly optimize the journey for your customers.
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Salesforce Customer 360 Audiences – The long awaited Salesforce CDP
Meet Customer 360 Audience, the Salesforce CDP. Using customers' IDs, email addresses, and unknown data, like website visits and device IDs go the the elusive customer 360. Powered by AI, the system creates customer segments that can predict things like “lifetime value” or “likelihood to churn” — allowing marketers to optimise the customer experience.