What is a CDP and do you need one?
Customer data platforms (CDPs) have been rapidly gaining attention. As the business needs, the state of customer data, as well as technical and organisational capabilities differ from company to company, we want to answer some typical questions and explain the terminology to help you to assess your situation.
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Fostering Trust in Customer Relationships – A Privacy First Approach
Not starting with privacy as an embedded part of process design, you most probably trigger a negative atmosphere toward privacy and legislation leading to decreased competitiveness over time.