Top 5 Takeaways from Avaus Expert Talks Stockholm 2020
Avaus Expert Talks was a full afternoon focusing on data. The main point of discussion was how to stick to strategic growth initiatives related to data, and simultaneously adapting to the new normal.
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Scott Brinker: “Automation allows marketers to focus on the genuinely meaningful”
MarTech guru Scott Brinker predicts major changes in how companies organise their marketing. In the next few years, the data and technology intensity will increase further. Marketing will be highly automated, become an operational part of the company, with clear requirements for efficiency and business results. But automation will not diminish the importance of human decisions, on the contrary.