Breakfast: the agentic enterprise
Strategy, structure, and the operating model behind AI that actually sells.
Breakfast event, April 23rd, Stockholm
AI is changing what commercial operations look like — not just the tools, but the org, the roles, the workflows, and the decisions. Most conversations are still stuck in the technology layer. This one isn’t.
Join us for a focused morning with peers who are actually building agentic commercial operations — from the strategic choices that matter, to the leadership challenges no one talks about, to what it looks like when it works.
We’ll cover:
- How to think about agentic AI as an operating model question, not an IT question
- What one of the Nordic region’s leading tech distributors is learning in practice
- How the leadership and HR agenda shift when agents enter the org
Are you a C-level leader, commercial director, or business developer? Join this breakfast, get inspired, and leave with actionable takeaways.
Event Details
23 April 2026, 8:30 – 11:00 AM
Södra Teatern, Kägelbanan, Mosebacke torg 1-3, Stockholm
Agenda
- 08:30 Doors open – breakfast served
- 09:00 Welcome & framing
- 09:15 Keynotes
Stephanie Forsblom & Sara Nygren (Dustin): Building for an agentic sales operation
Joakim Rönnblom (Avaus): Building for an agentic future
Patrik Hedljung (Scania): The leadership agenda – What changes when agents join the team - 10:30 Panel: Technical debt vs Emotional debt – How to upskill and transform? With Telenor, SEB & Awolve
- 11:00 Close & informal networking
- 11:30 Event ends
Case: Dustin
Stephanie Forsblom & Sara Nygren
Client perspective: Building for an agentic sales operation
EVP Online Sales & Project Lead, Commercial AI Program, Dustin
To accelerate progress in data-driven and AI aided commercial operations, Dustin has embarked on a strategic journey. With the focus of achieving hundreds of automated commercial processes and driving significant net sales impact in the coming year, Stephanie and Sara will share how far they have gotten on the journey.
Keynote
Joakim Rönnblom
How we are building for an agentic future
B2B Lead, Avaus
Joakim leads Avaus’s thinking on what the agentic enterprise actually looks like in practice. His talk cuts through the architecture hype and focuses on the strategic and operational choices that define whether AI compounds your commercial capability — or just adds noise. Concrete, honest, and grounded in delivery.
Case
Patrik Hedljung
The leadership agenda: What changes when agents join the team
Manager AI adoption, Scania
The org chart doesn’t change overnight. But the way people work, decide, and develop does. Patrik brings the HR and leadership lens to the agentic conversation — exploring what this shift demands from managers and executives, and how to lead through it without losing the humans in the room.