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Improving content production efficiency for a major retailer

At this large retailer, content production is one of the main cost drivers of marketing spend. Small improvements can create huge ROI, but knowing where to start is difficult. That is why this company turned to Avaus for advice. The case involved deep analyses of existing business processes, a business case that revealed large cost-saving potential, technical advisory, and clear target state recommendations.


  • Large team spread across different locations
  • Inconsistent processes and ways of working 
  • Lack of alignment and transparency between teams
  • Complex technical landscape
  • Several attempts to address these challenges had been made before but failed


  • 8-week prestudy
  • 30+ qualitative, deep-dive interviews on operational, strategic and leadership level across the organisation
  • Mapping of processes and technical solutions
  • Analysis of bottlenecks and inefficiencies
  • Development of a target state process that gathers all parts of the organisation around one common process
  • Business case including analyses of the impact of productivity (output), efficiency (time) and costs
  • Roadmap to achieve savings
  • Future-proof tech architecture that allows for both omnichannel activation and orchestration of personalisation at scale; a unique technological solution that unifies simpler processes, better ways of working, and ambitious business objectives


  • Identified cost-saving potential of 14 MSEK after the first year of implementation 
  • Reduced administrative time by 50 % 
  • Cost savings due to retirement and/or replacement of legacy systems
  • Consistent brand messaging across all channels
  • Increased employee satisfaction

Duration: 8 weeks
Team size: 4 people
Team roles: Manager/Senior Strategist, Junior Strategist, Project Manager, Technical Solution Specialist 
Project: Business strategy and technology advisory
Technology stack: Technology vendor agnostic



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