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Webinar: Use data and AI to close the gap between sales strategy and execution

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Most sales and marketing leaders that we work with have clear strategies and plans for how to drive revenue in the years to come. 

At the same time many struggle with execution where sales reps focus on less important things or do things in suboptimal ways without being sufficiently guided and coached (leading to many small productivity losses and frustrated revenue leaders).

Here’s what the typical struggle could look like:

  • Reps that consistently underachieve without a clear root cause
  • A small number of reps that deliver the majority of sales results but no clear way to replicate their success in a scalable way
  • Reps that spend too much time on admin (e.g far more on feeding data into systems than actually using that data to sell better)
  • Not being able to tell whether you have an expansion, pipeline, or bookings conversion problem
  • High rep churn as your sellers leave to go to companies where the grass looks greener (but isn’t)

Watch Outreach and Avaus webinar where we focus on how to close the sales execution gap. During the session, you’ll learn about:

  • The shift towards “Sales 4.0” in B2B revenue management 
  • Using data and AI to bridge the gap sales execution gap  
  • How sales engagement and intelligence is key for creating coordinated and scalable processes and workflows that lead to frictionless and efficient buying and improved sales results
  • Real world examples and results 
Watch on demand

Joakim Rönnblom
B2B Lead, Avaus 

Trusted advisor with 15+ years in leadership and business development in international. Domain expert in revenue-generation and customer-engagement: Product, Marketing, Sales & Service. Have led 80+ transformation projects for organizations of all types (including listed, PE holdings, privately owned, public sector and NGOs). Guides executives in organizations of all sizes on how to increase growth, value and agility.

Tom Castley
VP – EMEA, Outreach

Tom Castley joined Outreach.io in October 2019 to lead the growth of the company in EMEA. He has more than 18 years of sales and CRM experience across leading cloud organisations and is highly-renowned in the sales industry as a true customer experience champion, keynote speaker, and thought leader.

Prior to Outreach.io, Tom spent three years at Apptio running the pan-European account management team responsible for more than $50M of revenue. Tom is no stranger to high growth startups – he also launched Xactly Corporation’s EMEA business. Tom spent several years at Oracle in various roles, concluding with leading CRM sales across the Manufacturing, Retail, Distribution, High Tech, Life Sciences, and Consumer Goods verticals.

Thomas Berg
Commercial Director, Avaus

Experienced Sales & Commercial leader with 20+ years experience in B2B Sales and Strategic Business Development from different industry verticals, both in direct sales and leading sales teams.
Commercially responsible for Avaus’s business in Sweden – Thomas will showcase the undeniable business impact for Avaus by implementing Outreach in the Avaus SDR team.

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