Catapult your Marketing Productivity with Generative AI: A Step-by-Step Plan
Creating a plan for leveraging generative AI can seem like a daunting task, given the vast array of AI solutions available and the rapid pace of technological development. As an executive, it is important to have a good understanding of the options and to develop a solid plan. Fortunately, Avaus has some proven best practices that can help. By identifying the potential, prioritizing use cases, and planning for systematic execution, you can make the most of this powerful technology.
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The CMO’s Guide to Generative AI: Why You Should Care
As a Chief Marketing Officer (CMO), you may have heard of generative AI and its potential benefits, but you may not fully understand what it is and why it matters for your marketing strategy. In this blog post, we will explore the concept of generative AI and explain why you likely should care about it.