Improving your content process – a 5 step approach
Increasing content efficiency requires first and foremost a transformation of the way people work and interact with one another. The complexity of the task oftentimes leads organisations to turn to outside support to help drive the change that they urgently need.
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Tough Choices Ahead – Restructuring Marketing for Efficiency
In the current Covid-19 crisis, sales & marketing expenditure is spotlighted as one of the main areas for cost reductions.