Salesforce Customer 360 Audiences – The long awaited Salesforce CDP
Meet Customer 360 Audience, the Salesforce CDP. Using customers' IDs, email addresses, and unknown data, like website visits and device IDs go the the elusive customer 360. Powered by AI, the system creates customer segments that can predict things like “lifetime value” or “likelihood to churn” — allowing marketers to optimise the customer experience.
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What is a CDP and do you need one?
Customer data platforms (CDPs) have been rapidly gaining attention. As the business needs, the state of customer data, as well as technical and organisational capabilities differ from company to company, we want to answer some typical questions and explain the terminology to help you to assess your situation.