Stockholm, December 12, 2025
Dustin, a leading online-based IT partner in the Nordics and Benelux, has partnered with Avaus to lead a three-year Commercial AI Program designed to advance their commercial sales operations. By embedding AI-powered automation, the initiative will streamline and improve Dustin’s processes, drive smarter decision-making, and enhance customer experience.
Throughout the program, Avaus will work closely with Dustin’s team to integrate hundreds of automated, data-driven use cases, covering areas such as prospect identification, AI-powered upsell recommendations, and streamlined sales opportunity management with agentic and generative AI. The goal is to create a scalable foundation for growth while ensuring faster and more intelligent decision-making across all customer touchpoints.
Emma Storbacka, CEO of Avaus, said:
“We’re excited to support Dustin at this pivotal moment, helping them unlock the full potential of AI and automation on the commercial agenda. By accelerating the use of current data and technology capabilities, we’re delivering measurable impact that will drive sustained growth and profit across markets and channels.“
Stephanie Forsblom, EVP Online Sales at Dustin, commented:
“In today’s B2B world, we need to be quicker and smarter. Working with Avaus allows us to fundamentally change how we build better, more data-driven customer relationships, so we can meet our customers’ needs more effectively.”
The program launched in Q4 with strategic planning and architecture design, and the first AI-powered use cases are expected to go live in the coming months. The three-year roadmap aims to establish a data-driven operating model that can scale across Dustin’s Nordic and Benelux operations.
For further information, please contact:
Emma Storbacka, CEO, Avaus, emma.storbacka@avaus.com
About Avaus
Avaus helps enterprises increase the share of data-driven and automated processes in sales and marketing. With a proven methodology emphasizing both technology and change management, and a performance-based commercial model, Avaus supports clients in systematically turning their existing data into measurable business results.