A different kind of conversation about AI
For executive leaders with P&L responsibility, expected to turn AI from a cost-saver into a growth driver.
Large enterprises carry years of commercial logic, organisational habits, and technology investments. Most have never had the right room to question whether they’re working.
The data to do so already exists, sitting in your CRM, marketing stack, and customer systems. What’s missing is a way to organise around it that fits how your business actually runs.
"A great day to get inspired by other companies on a similar transformation journey and to share my own experiences. Avaus approaches AI from a P&L perspective, placing the operating model and change management at the core."
– Stephanie Forsblom, EVP online sales at Dustin
Three questions worth a morning
1. Am I leaving money on the table?
A simple lens to size the gap between today’s commercial performance and the realistic upside available to your business.
2. How do we organise to address it?
An operating model for data and AI-driven growth, clarifying ownership across leadership, commercial teams, and technology.
3. How do we make progress compound?
Small, compounding improvements in commercial performance. Measured, owned, and repeated, progress that builds on itself.
Agenda
- 09:30 – Coffee & welcome
- 10:00 – Introduction
- 10:15 – Data, AI and growth: where the opportunity is and why most organisations aren’t capturing it
- 11:30 – From potential to plan: a framework for sizing the gap and tying it to concrete use cases
- 12:15 – Building a data-driven operating model: what governance, ownership and change management actually look like in practice
- 13:00 – Lunch & open discussion
Upcoming sessions
Stockholm:
- 15 September
- 11 November
Helsinki:
- 30 September
- 18 November
Registration
There is no fee. Seats are reserved
This is a carefully curated room of around ten commercial leaders. We review every request individually to keep the peer mix balanced and the conversation candid.
Select your session and location in the form:
RegisterUnsure whether you fit the room? Reach out to Emma directly at emma.storbacka@avaus.com.
Facilitator
Emma Storbacka, CEO
Top-management advisor on data and AI transformation, with deep experience across retail, financial services, telecom, and manufacturing. Keynote speaker and strategic advisor to executive teams navigating the shift from AI efficiency to AI-driven growth.
Facilitator
Joakim Rönnblom, B2B Lead
Twenty years building commercial operating models for data- and AI-driven growth, with more than a hundred transformations under his belt across retail, utilities, financial services, media, manufacturing, and telecom.