A different kind of conversation about AI
For executive leaders expected to turn AI from a cost-saver into a growth driver.
Your organisation carries years of accumulated data and technology investments. The question most senior leaders are sitting with is whether they are delivering the growth they were supposed to.
The opportunity is there, within your data and commercial systems. What’s missing is a way to organise around it that fits how your business actually runs.
"A great day to get inspired by other companies on a similar transformation journey and to share my own experiences. Avaus approaches AI from a P&L perspective, placing the operating model and change management at the core."
– Stephanie Forsblom, EVP online sales at Dustin
Three questions worth a morning
1. Am I leaving money on the table?
Most commercial leaders believe they do. This session gives you a framework to evaluate and define where the gap between current performance and realistic upside actually sits.
2. How do we organise to address it?
You have the ambition, but you’re missing clear ownership. Who decides, who executes, and how do leadership, commercial teams and technology work together? This session gives you a model for setting direction and deciding where to focus first.
3. How do we make progress compound?
Most companies treat data and AI as a programme with a start and an end. Sustainable growth comes from building a capability you keep improving, that your whole leadership team can get behind. This session shows you what that looks like in practice.
What to expect
The session is built around peer exchange, a small group of senior leaders from outside your industry, working through the same questions.
You leave with a clearer view of where your business stands, what to prioritise, and how to lead the work across your organisation.
Agenda:
- 09:30 Coffee & welcome
- 10:00 Workshop
- 13:00 Lunch & open discussion
- 14:00 Event ends
Upcoming sessions
Stockholm:
- 15 September
- 11 November
Helsinki:
- 30 September
- 18 November
Registration
There is no fee. Seats are reserved
This is a carefully curated room of around ten commercial leaders. We review every request individually to keep the peer mix balanced and the conversation candid.
Select your session and location in the form:
RegisterUnsure whether you fit the room? Reach out to Emma Storbacka directly.
Facilitator
Emma Storbacka, CEO
Emma Storbacka is the Group CEO of Avaus and has spent 13 years helping large enterprises turn data, automation and AI into measurable revenue growth. Known as the angry Finnish AI Lady, she is the person in the room telling leaders what they don’t want to hear, and showing them exactly what to do about it. Nominated for Speaker of the Year 2023 in Sweden.
Facilitator
Joakim Rönnblom, B2B Lead
Joakim Rönnblom leads AvausOS, Avaus’s operating model for commercial excellence in an agent-driven world. Over 20 years and 100+ client projects across financial services, utilities, manufacturing and SaaS, he has helped CEOs, CMOs and CROs turn data, automation and AI into revenue, most recently redesigning a utility’s sales model around agentic workflows and setting go-to-market strategy for ML-powered execution at a Nordic fintech.