19 tactics to improve your B2B marketing & sales efficiency

Teams in marketing, sales and customer experience are constantly pressured to deliver better results. Management typically looks for an improvement in Key Performance Indicators like ROI, MQLs and SQLs. Seeing that digital leaders in B2B drive 5x better results (Gartner, 2020), the first step to great performance is choosing the right digital tactics. Avaus has now put together a tactics guide to help you achieve these improved results.

What is the Avaus B2B marketing blueprint?

The Avaus B2B marketing blueprint explains key activities within the Marketing and Sales process, from nurturing of leads to activating self-directed customers. It provides tactical how-to answers for the following questions:

• How to deepen customer relationships & foster new ones?
• How to reach customers & prospects effectively?
• How to increase sales efficiency?
• How to engage with the right customers & prospects?
• How to activate the self-directed customer & prospects?

Who is it aimed for?

It is aimed for members of B2B Marketing and Sales organisations, whose goal it is to improve Marketing and Sales efforts.

Our goal with this blueprint is to empower you to instantly ramp up your marketing capabilities. We have selected a few tactics for demonstration purposes in each chapter. These tactics are described on individual slides, and are meant to support you in ideation. They are not meant to be perfect descriptions of marketing actions, as there is no one size fits all.

The Blueprint is a follow up on our B2B Tactics Gallery and it will be updated continuously, with an increasing offer of relevant and helpful practices over time.

What else do you need?

Basic Data, analytics, and technology are key requirements for better performance. Enterprises should seek efficiency from data-driven insights and process automation in order to work smarter, not harder. For most companies, this also requires a mind shift in how to think, act and execute, but also how and where to invest going forward.

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