Lead Scoring: B2B Marketing’s Magic Bullet

It is one thing to generate leads but it’s completely another thing to know which leads are interested in your business. If you work in marketing, you know that not all leads convert into paying customers. Keep reading if you’re:

• Spending a lot of time on poor quality leads, or 
• Processing leads manually, or 
• Don’t know what lead scoring is

You need to read our latest white paper to learn more about: 

• Lead scoring 
• Why is it important to implement and how can it benefit your marketing and sales team.
• Go through 3 use cases where we explain:
  • Negative scores
  • Segmentation
  • Cleaning up the database