Restructuring Marketing for Efficiency
Data & Automation – Obsession worthy concepts for managing cost
Hear Avaus CEO Emma Storbacka share how scaling up data and automation capabilities helps organizations improve efficiency.
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Recipes for staff efficiency in marketing
With inhoused teams and too little focus on output compared to cost, many CMOs are finding that there are improvement areas to consider for increasing the staff efficiency in an economic downturn.
Recipes for increasing profitability of your existing customers
In this webinar from 2020, some evergreen tips on managing the profitability of your customer base are shared by Emma Storbacka and Anna Trygg
Restructuring marketing for efficiency
For any CMO managing a brand in an economic downturn or time of uncertainty, similar guidelines apply. In this webinar, you will hear how focusing on your existing customer base, improving cost efficiency where possible as well as investing in better customer experience for long term competitive advantage is key