MarTech & Customer Data in the Age of AI
Download the guide – Modernize your stack and improve your operating model for improved MarTech ROI
Modern marketing and customer data strategies are too often held back by outdated systems, disconnected tools and missed opportunities. As AI and data capabilities evolve, you need a clear path to simplify your MarTech stack, activate data efficiently and stay competitive.
Whether you’re just starting your modernization journey or looking to refine your existing setup, this guide will help you turn your MarTech and data investments into real business impact.
In this guide you will learn about MarTech and customer data best practices, such as:
- Technological development driving MarTech
- Different architectural choices
- Operating models that drive results
- The role of data arcitectures
- How AI will impact MarTech
What some of our experts say
“MarTech innovation is accelerating — but without a clear roadmap, companies risk drowning in complexity instead of boosting growth and efficiency.”
“MarTech does not live in a vacuum anymore. It’s becoming part of the overall technology capabilities of the business. Advancements related to the data layer and AI are helping to unify data across organizations.”
“European businesses are at a turning point in how they approach the potential of customer data and marketing technology. It is no longer about making small efficiency gains but rather about staying competitive in an AI-driven and global market environment.“