While the past year’s focus has been mostly on engagement technologies such as marketing automation and CRM, these technologies only address the tip of the iceberg when attempting to build the meaningful customer relationships that today’s customers expect. More relevant and contextual customer and account experiences require capability to gather insights from customer data, orchestrate, and activate it. Customer data platforms’ value proposition is to provide the data collection, consolidation, structuring and activation capabilities – navigating suitable solutions and business benefits is critical but often the main challenge.
Besides of the technology focus, use case centricity is an undervalued area that is often disabling business value captured. This session will help navigating through all the hype, buzzwords and acronyms.
In this session you will learn
- In which stage of your transformation (customer) data capabilities will become relevant
- Which use cases are typically the initial ones to begin with for rapid time to value
- How these capabilities will affect your current architecture and roadmap
Who should attend?
- Chief Analytics Officer / Head of Analytics
- Chief Data Officer / Head of Data
- Chief Marketing Officer
Managing Director DACH at Avaus
Steven has 16 years experience in B2C and predominantly B2B Sales and Marketing with a wide variety of competencies. His passion lies in identifying high impact opportunities and defining journeys towards a more customer centric approach. Paired with his strong technical experience across all layers of technology, he often acts as senior advisor to translate strategies into value driven roadmaps and prioritized use cases.
Group CTO at Avaus
Tuukka is the CTO of Avaus, and has a background of over 20 years in technology consulting and system integration globally and across industries. Living with our clients in the crossroads of the need to understand customers, to generate business results even faster, and now having technology capabilities to make it possible, is a basis not only making every day exciting but also for extraordinary results.
Business Lead – Data & Analytics at Avaus
Teemu has a proven track record in combining business understanding and strategic thinking in innovative ways with data & analytics in the field of sales, marketing and customer experience optimization. He has a wide perspective into the digital ecosystem from angles varying from establishing agencies and working for both the publisher and advertiser side. As specific interest area it’s good to mention utilizing privacy by design methodologies.