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Are you leveraging customer data for improving business results?

Whether you are a pro, or looking to start your data-driven journey, this event will feed you with brilliant insights, inspiring examples and concrete actions to take home to your team. We will hear about the transformation journeys and concrete success cases from Avaus customers ICA, Finnair, McDonalds, Wärtsilä, as well as get a download on the latest thought leadership from Emma Storbacka (Avaus) and Björn Brinne (Peltarion). 

Join 200 of your industry peers for new learnings and great networking on the 5th of March.

Click here to download the videos from #AET20


Where? Musiikkitalo, Helsinki

When? Thursday 5th March, 12:30 – 18:00

Who? Leaders looking to become more data-driven in marketing, sales and service



12:30 Doors open & registration
13:00 Welcome – Avaus
13:05 Data x Algo x ActionEmma Storbacka, Avaus
13:30 Fueling growth with data-driven creativityKim Jorgensen & Rickard Berthold, McDonald’s
13:55 AI in Marketing & Sales for FinnairJohanna Jäkälä, Finnair
14:20 Break
14:45 There and back again – The quest for measurability in B2B digital sales enablementJaime Lopez, Wärtsilä
15:10 Democratising AI – Deep Learning use cases around customer dataBjörn Brinne, Peltarion
15:35 Break
16:00 Preparing for the future: How ICA is driving digital developmentPeter Muld, ICA
16:30 Wrap up – Avaus
16:40 Drinks @Musiikkitalo
18:00 AW @Pub Ludvig


Rickard Berthold, McDonald's

“Fueling growth with data-driven creativity”

Digital Commerce Lead, Nordics at McDonald’s

Rickard is the Digital Commerce Lead for McDonald’s in the Nordics, responsible for the digital platforms and services that build sales, drive more guest visits and provide a convenient guest experience – in our restaurants and online.

He is a digital expert with over twenty years of experience in the Media & IT business and has a wide background in building customer experience and loyalty utilising the new technology.



Kim Bagdonas Jørgensen, McDonald's

“Fueling growth with data-driven creativity”

Nordic Head of Digital, Media & CRM at McDonald’s

Kim is the Nordic Head of Digital, Media & CRM for McDonald’s, responsible for all Digital, CRM and Media related areas & elements.

Key focus is to ensure McDonald’s is the digital forerunner amongst the quick service restaurants, and that the solutions and strategies build sales, drive more guest visits and provide a convenient guest experience – in all touch points inside and outside the restaurants.

Kim has strong experience from the media industry in Denmark and the UK and he has an extensive list of nominations and awards in the industry competitions up his sleeve.



Peter Muld, ICA

“Preparing for the future: How ICA is driving digital development”

Chief Strategy & Digital Officer, ICA Sverige

With a core focus transforming ICA’s digital journey, Peter also brings extensive experience in IT & business transformation coupled to digitalisation from his former role as CIO and Head of Digital Transformation at SAS.


Johanna Jäkälä, Finnair

“AI in marketing & sales for Finnair”

Vice President Brand, Marketing & Customer Loyalty, Finnair

Visionary, dynamic and result oriented international services, hospitality and airline executive. 

Johanna Jäkälä has broad experience of Business Management, Marketing, Customer experience, Brand Development, Brand Sustainability, Communications, Loyalty & CRM, Leadership, Strategy, Concept development – all this combined with the ability to lead and implement strategy, lead change and personnel via coaching. 


Jaime Lopez, Wärtsilä

Jaime López, General Manager, Marketing Operations and Digital Acceleration at Wärtsilä, is an expert in data-driven marketing, with an emphasis on B2B megadeals. Jaime holds a M.Sc. in Energy Engineering from the Technical University of Madrid and has pursued further graduate studies in Marketing and Machine Learning.

Jaime has an international track record in achieving results and creating value for innovative companies, from developing pricing optimization algorithms for the Repsol Foundation to a stint as CMO of a Silicon Valley drone-based inspection firm. Jaime has spent the past 5 years at the Finnish industrial conglomerate Wärtsilä, where he currently heads the data-driven marketing practice. Recently, his team has been able to model and prove the direct relationship between measurable marketing and hundreds of millions of euros in revenue.


Björn Brinne, Peltarion

“Democratizing AI – Deep Learning use cases around customer data”

Chief AI Officer, Peltarion

Björn is the Chief AI Officer at Peltarion. Previously Head of Business Intelligence Stockholm for King, Björn has over a decade of experience working in data science for companies such as Electronic Arts and bwin Games, where he applied statistical modeling and predictive analytics for business intelligence and fraud detection. He holds a PhD in theoretical physics from Stockholm University and has contributed to many research papers across a range of academic fields, including computer science, string theory, and computational biology. Björn joined Peltarion in November 2016 to help the company in its mission to make AI and deep learning accessible, affordable, and reliable for everyone.


Emma Storbacka, Avaus

CEO Avaus

Emma Storbacka is the CEO of Avaus. She believes all companies will be driven by algorithms in the future. Emma has strong experience working in management advisory for marketing transformation for global organisations, developing their digital marketing initiatives by breaking silos and bringing marketing and technology closer to each other.