Hands-on recipes: Use the Machine Learning functionality in Google & Facebook
In this recipe, we describe how to build an efficient model (taxonomy) for your media buying. The model will enable you to achieve significantly more with your present media budget.
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Achieving a 25% efficiency gain in media purchasing
Instead of discreet campaigns, digital campaign structure should be seen as a machine learning model. From a ML standpoint, it is wasteful to throw away a trained model and the associated data, only to re-train a model on the same objectives for the next campaign.