One of the world’s leading analytics thinkers, Avinash Kaushik, will be keynoting Avaus’ Expert Talks about how to turn data into business results on May 7th at Epicenter in Stockholm. Kaushik will demonstrate how digital marketing success is based on identifying and understanding customer intent. “Targeting methods based on traditional customer segmentation have become obsolete. Addressing customer intent, requires data-based insights and technology, combined with creativity”, advises Kaushik.
An increasing number of CEOs CMOs and CIOs are asking themselves how their data is contributing to growth and value, and that there is an increasing pressure on analysts and data scientists to demonstrate business results. Kaushik’s answers show the principle of how step changes in business growth are possible through the aggregation of marginal gains.
In his keynote, Kaushik will dig deep into how companies should leverage digital analytic skills to out-innovate their competitors. “Algorithms will take you places humans simply can’t. Right now companies should invest in an expansion of these new skills and practice to take advantage of these possibilities,” says Kaushik.
According to Avaus’ CEO Emma Storbacka, Avaus is doing exactly what Kaushik is evangelising: Turning data into business growth for clients. “Avinash has been a great inspiration for us. By bringing him to Stockholm, we hope that Avinash will ignite as many Nordic CxOs as possible.” Kaushik is one of the most insightful analytics experts in the world. “So we are proud to host him at our Expert Talks event,” Avaus Expert Talks is a morning side event of the Nordic Business Forum, to be held on the same afternoon.
Other Avaus Expert Talks speakers are: Linda Berg Postnord, Fredrik Vik ICA, Regan Kirk Growth Tribe, Lea Lindgren, Magnus Zackariasson Telia, Christopher Engman Proof Analytics, Rickard Berthold McDonalds and Emina Dervisevic Saint-Gobain.
See the full program for Avaus Expert Talks here: https://www.avaus.com/aet19/
About Avinash Kaushik: Digital marketing evangelist for Google and co-founder of Market Motive Inc, Blog: Occam’s Razor, Books: Web Analytics: An Hour A Day and Web Analytics 2.0, Customers: P&G, Dell, Time Warner, Chase Bank, Hyatt, Porsche, and IBM.
About Avaus: Avaus is a transformation partner for enterprises seeking to turn their data into intelligent business growth. Avaus is 140 experts in Data and Analytics, Customer Engagement Technologies and Growth Hacking. Avaus offices are located in Stockholm, Helsinki, Munich and Gdansk.
Emma Storbacka CEO, firstname.lastname@example.org
Ola Ottosson, Chief Data Scientist email@example.com