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Monthly Gartner reports

Monthly Gartner reports

It’s not about how much information you have, but about having the right information. We want to steer you towards the right decisions on the issues that matter most to you and your organisation.

This is the reason, why we are providing complimentary valuable analysts’ documents to you this year.

On this page, you will find, every month, new analysts’ reports from Gartner. We are convinced that this will prove to be of great value to you, our customers, partners and colleagues.

Feel free to bookmark the page and visit monthly to get the newest insights!



Founded in 1979, Gartner is the leading research and advisory company. Gartner provides senior leaders across the enterprise with the indispensable business insights, advice and tools they need to achieve their mission-critical priorities and build the organizations of tomorrow (

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October - November

Predicts 2021: Balance Privacy Opportunity and Risk

By 2023, organisations embedding privacy user experience into customer experience will enjoy greater trustworthiness and up to 20% more digital revenue than those that don’t.

The positive effects of proper privacy protection continue to show in more situations of everyday life and business, as do negative effects when privacy is insufficiently protected. Security and risk management leaders can use these predictions to avoid pushback, find opportunity and create value.

(Gartner, Predicts 2021: Balance Privacy Opportunity and Risk, 1 December 2020, Bart Willemsen et. Al.)


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Digital Business Acceleration: Leadership Tactics for Faster Progress

“The COVID-19 lockdown accelerated digital business by necessity for many enterprises. Executive leaders should use digital accelerators to speed up progress and effectiveness: Unleash force multipliers, banish drags, redirect resources and win differently.”

(Gartner, Digital Business Acceleration: Leadership Tactics for Faster Progress, 17 September 2020, Kristin Moyer et. Al.)

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Infographic: AI Use-Case Prism for B2B Sales

“This infographic identifies 14 of the most prominent AI use cases that can improve B2B sales operations. Across many industries and organisations, data and analytics leaders can use this as a starting point for further fine-tuning.” (Gartner: Infographic: AI Use-Case Prism for B2B Sales, 2021)

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What Data and Analytics Leaders Need to Know About Customer Data Platforms

According to Gartner, “Customer data is vital to improving customer experiences, but data and analytics leaders are often unsure about the optimal use cases for customer data platforms. D&A leaders must understand the customer data platform landscape and the user requirements that customer data platforms support”

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  • What are the features of CDPs
  • Where does a CDP fit within an enterprise data management architecture
  • More about the different CDP vendor types and use cases for each of them
  • How to evaluate if you need a CDP
  • What are the crucial stakeholders to involve in implementing a CDP

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Top Trends in Data and Analytics for 2021: XOps 

According to Gartner, “Most analytics and AI projects fail because operationalization is only addressed as an afterthought.

The extra time taken to hand off models and analytics artifacts to infrastructure teams to move into production without early collaboration causes significant delays and lost productivity in operationalization, lack of ownership and frustration among engineers.”

If you are a leader responsible for data & analytics strategy, download the report to get recommendations for your Data and Analytics and AI orchestration with compliments from Avaus, here:

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Follow 7 Principles to Redesign Your Operating Model Before It Fails

As per Gartner “In the digital era, enterprises require a business operating system that is designed to do more than just scale. It needs to be organized for “sense and respond” operations and rapid reconfigurability. Executive leaders should redesign operations around seven design principles”

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Gartner, Follow 7 Principles to Redesign Your Operating Model Before It Fails, Leigh McMullen, Dave Aron, Jan-Martin Lowendahl, Hung LeHong, Janelle Hill, 14 October 2020


Roadmap for Data Literacy and Data-Driven Business Transformation: A Gartner Trend Insight Report

“A digital business is a data-driven business whose success depends on all employees being information workers who can “speak data”. Data and analytics leaders, including chief data officers, must become change agents focused on the transformational impacts of data-driven culture and data literacy.“

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The Future of Sales in 2025: A Gartner Trend Insight Report

The report will help you: 

  • Discover changed customer behaviours and expectations towards B2B sales
  • Prepare you to build adaptive and automated sales models and engage the “everywhere customer”
  • Discover the skills and competences needed to thrive in a world of data, AI and hyper automation.

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