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Monthly Gartner reports

Monthly Gartner reports

It’s not about how much information you have, but about having the right information. We want to steer you towards the right decisions on the issues that matter most to you and your organisation.

This is the reason, why we are providing complimentary valuable analysts’ documents to you this year.

On this page, you will find, every month, new analysts’ reports from Gartner. We are convinced that this will prove to be of great value to you, our customers, partners and colleagues.

Feel free to bookmark the page and visit monthly to get the newest insights!



Founded in 1979, Gartner, Inc. delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s most critical priorities.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.


Predicts 2022: Privacy Risk Expands

According to Gartner®, “By 2025, most organisations will face modern privacy and data protection regulatory requirements. Security and risk management leaders should use these predictions to reach beyond mere compliance as a driver for change by applying best practices and increasing investment in programs at scale.”

Download the report to understand the key challenges and get strategic recommendations to tackle them:

(Gartner, 2021 Predicts 2022: Privacy Risk Expands, By Bart Willemsen, et. Al, 27 October 2021)

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Avaus.

Download from the form below!


2022 Strategic Roadmap for B2B Digital Selling

As per Gartner®, “The shift from B2B seller-driven commerce to buyer-led purchasing means providers must update their B2B sales technology plans.”

Leaders responsible for sales and digital commerce in B2B can use this complimentary Gartner report to:

  • Understand the future state of B2B digital selling
  • Compare themselves to the current state of B2B digital selling
  • Determine the gaps in the B2B digital selling
  • Draft your action plan

Continue reading for a B2B digital selling strategy roadmap as well as extensive technology strategic guidance for sales leaders in 2022.

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(Gartner®, 2022 Strategic Roadmap for B2B Digital Selling, By Gene Alvarez, et. Al, 14 December 2021)

January - February

Top Strategic Technology Trends for 2022

“Facing CEO demands to grow and digitalise efficiently, IT leaders must find force multipliers to drive growth, adopt technology to scale digitalisation, and create scalable IT foundations for cost efficiency.

Gartner’s strategic technology trends show the key technologies to scale, adapt and grow.”

(Gartner®, Top Strategic Technology Trends for 2022, By David Groombridge, et. Al, 18 October 2021)

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Gartner’s Top Strategic Predictions for 2022 and Beyond — Leveraging What We Have Learned

“For every crisis, there must be an examination of what has been learned. Lessons about humanity, business and technology are there to be studied to find success in uncertain times.

This research offers insights for executive leaders into understanding how predictions help uncover the unexpected.”

(Gartner®, Gartner’s Top Strategic Predictions for 2022 and Beyond — Leveraging What We Have Learned, By Daryl Plummer, et. Al, 28 October 2021)

Use these predictions as planning assumptions on which to base your strategic plans.

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October - November

Predicts 2021: Balance Privacy Opportunity and Risk

By 2023, organisations embedding privacy user experience into customer experience will enjoy greater trustworthiness and up to 20% more digital revenue than those that don’t.

The positive effects of proper privacy protection continue to show in more situations of everyday life and business, as do negative effects when privacy is insufficiently protected. Security and risk management leaders can use these predictions to avoid pushback, find opportunity and create value.

(Gartner, Predicts 2021: Balance Privacy Opportunity and Risk, 1 December 2020, Bart Willemsen et. Al.)

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Watch the related webinar


Digital Business Acceleration: Leadership Tactics for Faster Progress

“The COVID-19 lockdown accelerated digital business by necessity for many enterprises. Executive leaders should use digital accelerators to speed up progress and effectiveness: Unleash force multipliers, banish drags, redirect resources and win differently.”

(Gartner, Digital Business Acceleration: Leadership Tactics for Faster Progress, 17 September 2020, Kristin Moyer et. Al.)

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Blog: Automate at Scale - While Keeping Your Team Sane


Infographic: AI Use-Case Prism for B2B Sales

“This infographic identifies 14 of the most prominent AI use cases that can improve B2B sales operations. Across many industries and organisations, data and analytics leaders can use this as a starting point for further fine-tuning.” (Gartner: Infographic: AI Use-Case Prism for B2B Sales, 2021)

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Watch AET 6: Use of AI in B2B Sales & Marketing


What Data and Analytics Leaders Need to Know About Customer Data Platforms

According to Gartner, “Customer data is vital to improving customer experiences, but data and analytics leaders are often unsure about the optimal use cases for customer data platforms. D&A leaders must understand the customer data platform landscape and the user requirements that customer data platforms support”

Download to read

  • What are the features of CDPs
  • Where does a CDP fit within an enterprise data management architecture
  • More about the different CDP vendor types and use cases for each of them
  • How to evaluate if you need a CDP
  • What are the crucial stakeholders to involve in implementing a CDP

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Blog: CDPs, Best Practices & Use Cases


Top Trends in Data and Analytics for 2021: XOps 

According to Gartner, “Most analytics and AI projects fail because operationalization is only addressed as an afterthought.

The extra time taken to hand off models and analytics artifacts to infrastructure teams to move into production without early collaboration causes significant delays and lost productivity in operationalization, lack of ownership and frustration among engineers.”

If you are a leader responsible for data & analytics strategy, download the report to get recommendations for your Data and Analytics and AI orchestration with compliments from Avaus, here:

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Blog: How to scale up your algo game?


Follow 7 Principles to Redesign Your Operating Model Before It Fails

As per Gartner “In the digital era, enterprises require a business operating system that is designed to do more than just scale. It needs to be organized for “sense and respond” operations and rapid reconfigurability. Executive leaders should redesign operations around seven design principles”

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Gartner, Follow 7 Principles to Redesign Your Operating Model Before It Fails, Leigh McMullen, Dave Aron, Jan-Martin Lowendahl, Hung LeHong, Janelle Hill, 14 October 2020


Roadmap for Data Literacy and Data-Driven Business Transformation: A Gartner Trend Insight Report

“A digital business is a data-driven business whose success depends on all employees being information workers who can “speak data”. Data and analytics leaders, including chief data officers, must become change agents focused on the transformational impacts of data-driven culture and data literacy.“

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The Future of Sales in 2025: A Gartner Trend Insight Report

The report will help you: 

  • Discover changed customer behaviours and expectations towards B2B sales
  • Prepare you to build adaptive and automated sales models and engage the “everywhere customer”
  • Discover the skills and competences needed to thrive in a world of data, AI and hyper automation.

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