Marketing automation: Engagement tactics gallery B2C edition
Avaus Marketing Innovations has more than 7 years of experience from planning and implementing data- and technology driven marketing programs. To support marketers trying to identify some of the key possibilities that marketing automation platforms offer, we have created a framework for B2C customer engagement tactics.
These tactics are described on individual slides, and are meant to support you in ideation, not be perfect descriptions of marketing programs. They convey the basic logic and will help you identify the key activities that will help you improve the customer journey.