The data-driven

efficiency agenda

How are leading companies controlling costs?

This is one of the most crucial topics that CMOs, Commercial Directors and Business area executives battle with on a daily basis.
Becoming data-driven is what leading companies are seeing as the most significant development areas, when aiming to manage costs more efficiently.

Driven efficiency by leveraging data and automation

Need to Decrease Marketing Spend? Address Your Big-ticket Items

With the need to do more with less, the business-oriented CMO is planning for efficiency improvements across the board. In this week’s newsletter, we address the first of the two big ticket items in the marketing budget: manual work.

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5 Steps Approach to Improve Your Content Process

Increasing content efficiency requires first and foremost a transformation of the way people work and interact with one another. The complexity of the task oftentimes leads organisations to turn to outside support to help drive the change that they urgently need.

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Achieving a 25% Efficiency Gain in Media Purchasing

Instead of discreet campaigns, digital campaign structure should be seen as a machine learning model. From a ML standpoint, it is wasteful to throw away a trained model and the associated data, only to re-train a model on the same objectives for the next campaign.

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Ensuring Customer Profitability in a downturn

The downturn will require focus to be reset on classic CRM strategies: Up- and cross-selling, along with retention and profitability management.

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