Case
Mobile app-hacking for 020202 Taxi
Scope
Service
- Book all taxis from one single platform
Project objective
- Support rapid growth after launch by quickly understanding user experience related possibilities and issues
Challenges
- How to find the right tools for understanding user behaviour before download and inside app?
- How to make sure our app store content is optimized?
- How to fix retention from day 0?
- How to orchestrate growth hacking process in multi-agency environment?
- How to understand pain points in user experience via analytics?
Solution
Avaus helped 02 to find the best tools to support their business and user experience
- Creating the analytics framework and event hierarchy
- Help orchestrating growth hacking process in multi-agency and cross competence organization model
- Create ASO strategy
- Implement automate in-app dialogue models and notifications
- Provide analytics and insight on weekly basis to multiple teams
Results so far
60% order conversion boost with automated in-app dialogues
35% boost in user retention with automated in-app dialogues
Winning competition in app store already in early phase of launch
“Solid analytics setup has helped quickly identify possible bottlenecks in user journey” -Customer