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Avaus Expert Talks

08:30 – 12:30
Epicenter, Stockholm

How much of your data are you using to generate business value?

Join the path to Intelligent Growth, and learn from the leading thinkers and doers. New ideas and inspiration guaranteed!


At Avaus Expert talks you get answers to the following questions

  • How to turn data into business results?
  • How to create competitive advantage through data?
  • How to transform ways of working into more effective?
  • How to lead change & break down the silos?
  • How to build a technical backbone equipped for growth?

If you are working as a digital leader in sales, marketing or service this is the event for you!


Main keynote: Worldwide known Digital Analytics Evangelist and bestselling author Avinash Kaushik.

Cases and learnings from the transformation frontline:
Saint-Gobain / Emina Dervisevic, Postnord / Linda Berg, Telia / Lena Lindgren, Magnus Zackariasson, ICA / Fredrik Vik, Growth Tribe / Regan Kirk

Avaus Expert Talks is an official side-event for sold out Nordic Business Forum Stockholm 2019.


#AET19 — 7.5.2019 Stockholm, Sweden

Register here

Fill in the form to register to the event. You will receive a confirmation shortly.



8:30 Registration & breakfast

9:00 – 12:00

Opening the day

    • CEO Avaus, Emma Storbacka

How to drive growth? With intelligence at the core  

    • CASE Postnord: CFO Strategy and Commercial Excellence Linda Berg / Intelligence at the core – using insights to generate leads in B2B Sales

    • CASE ICA: Director Marketing Transformation Fredrik Vik / How to make transformation happen in a thriving and well established organisation

How to drive change? Learnings from the transformation frontline 

    • CASE Saint Gobain: CDO Emina Dervisevic / Defrosting the dinosaurs – Bringing digitalization in sales and marketing in one of the world’s most conservative industries

    • CASE Telia: Lena Lindgren, Magnus Zackariasson /  Some learnings from doing the Martech thing

Value Realisation with Growth Hacking

    • Growth Tribe: Regan Kirk / Growth Hacking power session

Accelerating Business Results & Technology as a backbone for Intelligent Growth 

    • Interesting Case presentations to be announced soon…

MAIN KEYNOTE: Digital Marketing Evangelist Avinash Kaushik / See, Think, Do, Care: Driving Innovation from Customer Intent

12:00 – 12:30

Panel discussion: Turning Data into Business Results at speed 

    • Rickard Berthold, McDonald’s Sverige



Avinash Kaushik

Digital Marketing Evangelist

See, Think, Do, Care: Driving Innovation from Customer Intent


Avinash Kaushik is the Digital Marketing Evangelist and the co-Founder of Market Motive Inc.
Through his blog, Occam’s Razor, and his best selling books, Web Analytics: An Hour A Day and Web Analytics 2.0, Avinash has become recognized as an authoritative voice on how executive teams can leverage digital platforms and data to out-innovate their competitors and achieve superior financial results.

Avinash’ blog here.


Emina Dervisevic

Chief Digital Officer
Saint-Gobain Nordic & Baltic region

Defrosting the dinosaurs – Bringing digitalization in sales and marketing in one of the words most conservative industries

Emina drives digital transformation within traditional construction businesses. Her job includes digitalisation in organisational functions of Saint-Gobain, including marketing, sales, finance, HR, logistics to name a few. Emina has worked for Google, and founded one of the first Google Analytics agencies in Sweden. Emina’s mission is to drive change and digitalise traditional construction business with focus on people, whilst bringing digital solutions to Saint-Gobain customers and achieving internal business process efficiencies.


Lena Lindgren, Magnus Zackariasson


Some learnings from doing the Martech thing


The digital revolution changes everything. Transformation is critical, yet often difficult, and getting the technology in place is the easy part. To succeed you also need to have a look at your way of working, company culture and business leadership.

Example learnings:

  • You might need new friends

  • Nobody knows & Anything goes

  • Death by admin – no more

  • Crashing is great!

  • Don’t go Björn Borg

In essence, you need to redefine your business completely.

Lena Lindgren is responsible for the digital marketing of Telia and has a background from several industries working with marketing, insights & analytics.

Magnus Zackariasson is responsible for the strategy of the digital customer meeting of Telia. He has a long track record from working with strategy and innovation in a wide range of industries.


Linda Berg

CFO Strategy & Commercial Excellence, Postnord

Intelligence at the core – using insights to generate leads in B2B Sales


As CFO Strategy & Commercial Excellence at Postnord Linda Berg has been working with building and managing intelligence from big data, driving strategic analyses and creating models within Commercial Excellence. She has strong experience in developing and improving customer journeys for SME companies – and through that, most importantly, increasing sales and attractiveness.


Fredrik Vik

Director Marketing Transformation, ICA

How to make transformation happen in a thriving and well established organisation


Fredrik Vik has an extensive background within digital transformation and product development from a number of industries such as telecom, travel, finance and retail. He has many years with senior roles within large corporates such as SJ, SEB and ICA as well as experience from startups. Today Fredrik is heading up a digital transformation program with 180 people in three different locations delivering new marketing capabilities as well as a new way of working cross the ICA community.


Rickard Berthold

Digital Lead, McDonalds Sverige

Panel discussion: Achieving success; typical pitfalls / investment levels / daring to invest in the future?


Digital expert with over twenty years of experience in the Media & IT business and QSR (Quick Service Restaurants) with a proven track record of driving key product and company objectives as well as building business partnerships in one or more Nordic markets. Wide background with a deep tech experience and understanding of building customer experience and loyalty, digital commerce online and in store, setting up marketing automation and an evangelist for new technology and products.


Regan Kirk

Growth Hacking Trainer, Growth Tribe

Growth Hacking – Power Session


A brief but information-packed power session covering the process, mindset and tools that will help you on your journey towards a more consumer centric, experiment- and data-driven organisation.
Regan Kirk is a serial founder, amateur podcaster and marketing nerd turned Growth Marketing Trainer at Growth Tribe. He has taken being data-driven to the next level and is often seen playing with a myriad of apps that track different elements of his life. With experience in Kuwait, Mexico and Australia his broad international experience makes him a highly adaptable coach. He now teaches companies across Europe how find ways to grow in a hyper competitive world.